Scenario Calculator
Estimate the value sitting inside missed calls.
Use your own assumptions to model how unanswered calls could affect new-business opportunity. This calculator does not claim to know your actual lost revenue.
Your Model Assumptions
100 calls
15%
$500
20%
Scenario Results
Estimated Monthly Opportunity
$1,500
Monthly opportunity associated with missed calls
Missed Calls / Month
15 calls
Could Have Converted
~3 clients
Annualized Scenario Value
$18,000 / year
This is a planning scenario based entirely on the values you entered. It is not a guarantee, benchmark, or statement of actual lost revenue.
The formula is simple.
Monthly inbound calls
x missed-call percentage
x estimated conversion rate
x average new-customer value
= scenario opportunity
The useful part is not the formula.
The useful part is deciding whether your business can actually see and recover the missed calls.
Ask four follow-up questions.
01
Do we know which calls were missed?
02
Does one person or team own the callback?
03
How quickly does the callback happen?
04
Can we see whether the caller eventually booked or bought?
A missed-call problem is often a process problem.
The phone system may be functioning exactly as configured. The operating model around it may still be weak.
Common gaps include:
- nobody owns the callback
- after-hours calls are mixed together
- voicemail is not monitored consistently
- new leads and existing clients follow the same route
- missed calls do not create CRM tasks
- the business cannot see the final outcome